10 products that brands should market to midlife women (and some ideas to get them started)
by Claire Isaac
Let’s face it, being a midlifer myself, and a woman who writes for a living, I have a vested interest in this subject… I own all the vests, in fact… I am a vest manufacturer. And I’m selling my vests to women around 50.
I have also exhausted that motif.
What follows is a list of products that are screaming out to be marketed towards women of my age. We’d lap them up. We’d stock up on them, like wartime women and canned goods.
Honest.
And if you need help coming up with a way to make us buy them, well, here is that help, too. © me.
cotton wool
Have a hubby? How about kids?
There are SO many more uses for our cotton wool than just cleaning off your makeup.
chocolate
And God created chocolate…
Who cares if it’s a cliche? It f***ing works.
“cool” trainers
Not just for men with too much money…
Because life’s too f***ing short to wear uncomfortable shoes after 40.
ice hotels
Finally, somewhere you can relax.
A hot flush on holiday can be a thing of the past…
“fashionable” clothing labels
Why do older women choose
to wear sensible slacks?
Clue: They don’t.
skincare targeted at us
Young women have different skincare needs to midlife women.
Which is why we stopped using them to sell you moisturiser.
a diffusion line with a designer we’ve, well, heard of
Designer fashion at bargain prices works for everyone.
Because fashion is ageless, despite what the magazines say.
undies that look nice AND hold things in
“Granny pants” are ageist.
Which is why we just made sexy undies just work a bit harder… #greattitsandassatanyage
bras that look nice AND do their job
Great tits exist at any age.
It’s the ugly bras that are the issue. Try ours on and stop yours heading south. #greattitsandassatanyage
sex toys
It’s not me, it’s you…
And they don’t have to be reminded to take the bins out, either.